accessibility.

redasthecolor.com aims to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. That standard is the same one most public-sector sites in the US, Canada, and EU are held to, and it covers things like keyboard navigation, color contrast, alternative text for images, and clear focus indicators.

We treat accessibility as part of building the site — not a checkbox at the end. New features are reviewed against the standard before they ship, and existing pages are updated when we find a problem.

• Semantic HTML throughout — headings, landmarks (nav, main, footer), lists, buttons, and links are used for what they actually are, so screen readers read the page in a sensible order.
• Keyboard reachable. Every interactive element (links, buttons, form fields, the apparel cart and checkout) can be operated with Tab / Shift+Tab / Enter / Space, and the focus outline is visible against the dark theme.
• Alt text on content images. Vehicle hero photos, apparel mockups, and blog hero images carry descriptive alt text. Decorative images are marked aria-hidden so assistive technologies skip them.
• Respects prefers-reduced-motion. The scroll-driven car on the homepage timeline, the parallax effects, and the hover swap on apparel cards are softened or disabled when your OS reports reduced-motion preference.
• Form errors are written in plain English and announced inline next to the field that caused them.
• Color contrast at WCAG AA across body text, accent text, and interactive states on the brand's dark palette.

We're honest about where we're not all the way there yet. As of the effective date above:

• The scroll-driven car animation on the homepage is decorative and skipped by prefers-reduced-motion, but it isn't announced to screen readers. The journey timeline content itself is read in order.
• Embedded YouTube videos on the episodes page rely on YouTube's own player. Captions, transcripts, and player controls are governed by YouTube's accessibility features rather than ours.
• The apparel checkout uses Stripe's Payment Element, which is generally accessible but is third-party — issues specific to the card-entry form should be reported to Stripe in addition to us.

If you run into something not on this list, please tell us — it probably means we don't know about it.

Email [email protected] with:

• The page URL.
• What you were trying to do.
• What went wrong (and the assistive tech / browser if you can).

We aim to acknowledge accessibility reports within 2 business days and to either fix the issue or give you a timeline within 10 business days. If a fix is going to take longer, we'll tell you why.

This statement covers everything published under redasthecolor.com. Embedded third-party services (YouTube, Stripe, Spreadshop where still referenced, Resend for newsletter confirmations) are covered by their own accessibility statements.

This page is reviewed at least once a year and whenever the site has a major redesign or significant new feature.